![]() It is strong with a dose of coolness, simple, modern, with a subtle softness but not girly or too sporty.įor UEFA’s national youth competitions we developed another typeface which is modern and fresh. ![]() Aimed primarily at teenage girls, UEFA is on a mission to change the “uncool” image of football among girls at a young age, based on research conducted by the University of Birmingham in the United Kingdom, which has investigated the psychological, physical and emotional benefits for girls playing football.īased on the client’s brief, we designed an original custom typeface which incorporates several of the expected characteristics into the font starting from the hexagon which is a major element of the logo. ![]() ![]() UEFA, the official European Football Association, wanted to increase visibility, change perceptions of women's football and make this sport the most-played by girls and women across Europe. ![]()
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